harley davidson christmas inkcredible ad

This Year, Get Him Something He'll Really Appreciate

Project Description:
Client:

Heritage Harley-Davidson®

Industry:
Powersports, Motorcycles
Project Type:

hotmetalharley.com website UI / UX redesign Consumer Magazine Ad, Digital Banner Ads, Social Media Ads, E-Newsletter Design

Challenge:

Harley rides care a lot about their bikes. Some say they spend more time on their motorcycles than with their better half.

Solution:

Contrast the relationship and passion for a Harley-Davidson Softail® compared to another woman by using a sexually provocative woman, and subliminal messages that are specifically designed to arouse consumer interest in a Harley-Davidson brand.

Result:

"Sex sells" is a commonly used phrase in the motorcycle advertising industry, and it gets results. Good or bad, it always gets attention.

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