Visually demonstrate the benefits of a permanent antistatic thermoplastic elastomer which is visually relatable to chemical engineers.
A double sided sales sheet packaged the technical information perfectly. The front features a tv monitor and a small child with static hair. Both are relevant application examples of Sanyo's Antistatic chemical compound with eliminates static in plastic materials. The key advantage is illustrated on the reversed side of the product's sales. A technical drawing of the chemical compounding process, product specifications, and top benefits.
This product sales sheet became the standard format for product introduction.