High Definition Laminate Kitchen Countertop Commercial

Project Description:
Client:

Vangura Surfacing Products​

Industry:
Building Products, Manufacturing
Project Type:
Consumer Product Launch, Tru-Rez Logo, Jingle, TV & Radio Commercials, Website, In-Store Product Displays, Social Media, & Fleet Graphics​
Challenge:
Reposition laminate as a high definition countertop option and/or replacement for low end Granite. ​
Solution:
Our "younger" target required the product offering to be new, exciting, colorful, and authentic. We did not hide our agenda or product values, which positioned this countertop as a better, more resilient, affordable alternative to higher cost Granite. We selected one of Docherty Modeling Agency's most talented young models, and honor student of a major Ohio University to star in the campaign. A legendary Pittsburgh music director and composer, produced the sound track and jingle.
Result:
The creative delivered, excitement, trust and transparency. No “smoke and mirrors” and tied in the original branding campaign "I Love My Vangura" developed by Kevin Taylor, INKCREDIBLE.
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