Consumer Product Launch, Tru-Rez Logo, Jingle, TV & Radio Commercials, Website, In-Store Product Displays, Social Media, & Fleet Graphics
Challenge:
Reposition laminate as a high definition countertop option and/or replacement for low end Granite.
Solution:
Our "younger" target required the product offering to be new, exciting, colorful, and authentic. We did not hide our agenda or product values, which positioned this countertop as a better, more resilient, affordable alternative to higher cost Granite. We selected one of Docherty Modeling Agency's most talented young models, and honor student of a major Ohio University to star in the campaign. A legendary Pittsburgh music director and composer, produced the sound track and jingle.
Result:
The creative delivered, excitement, trust and transparency. No “smoke and mirrors” and tied in the original branding campaign "I Love My Vangura" developed by Kevin Taylor, INKCREDIBLE.
