Hot Metal Harley-Davidson®
hotmetalharley.com website UI / UX redesign, SEO
Create a better user experience (UX & UI) to enhance the customer's promotion and product interaction and loyalty by improving usability with design and function.
Our strategy and content began with a local and national competitor website and blog analysis. We partnered with a national, award-winning, SEO provider to build a more intuitive, user friendly, searchable content desktop and mobile website.
Double digit growth has propelled Hot Metal Harley-Davidson's on-line visibility, traffic and conversions. Ultimately the goal is to maximize business and marketing goals to user’s needs through a process of design, structure, and SEO refinement to continue to push the industry forward as the leading Harley dealer in the region.