"Let's Get It On"
Project Description:
Client:
Harley-Davidson®
Industry:
Powersports, Motorcycles
Project Type:
Proposed Branding, Print + Digital Collateral, Photoshop, Production, Social Media Refresh, Consumer Magazine Ad, Digital Banner Ads, Social Media Ads, E-Newsletter, Graphic Design
Project Details:
Consumer Magazine Ad, Digital Banner Ads, Social Media Ads, E-Newsletter Design
Challenge:
Create and launch a non-traditional approach to grow awareness of Harley-Davidson's Spring Opener.
Solution:
Spring is Nature’s Way Of Saying, Let's Get It On! this concept was developed through a series of marketing and creative brainstorming sessions, which focused on a Natural approach to grow awareness of Spring and Motorcycle Riding Season. The iconic Harley-Davidson® Bar & Shield logo buds as the urge to ride flourishes.
Result:
The connection between the legendary, Harley-Davidson® brand and the feeling of riding is unmistakeable.