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Project Description:

Heritage Harley-Davidson®

Powersports, Motorcycles
Project Type:
Consumer Magazine Ad, Digital Banner Ads, Social Media Ads, E-Newsletter Design
Target metric motorcycle enthusiast whom want to ride a Harley-Davidson motorcycles.
We tapped into our childhood with a bit of humor to attract attention, hold attention, and focus it to evoke a response or cause a little chuckle related our brand.
Who hasn’t cracked a smile at the someone riding a moped? We've found with this target group funny ads often get more attention and straight to the point of getting on a Harley.
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