social
Social Media design is critical for spreading the word
Social Media designs are created with many different techniques to fight through the clutter and compete for attention on many different channels on the internet. But getting noticed is only half the battle. It requires a consistent effort to great results. Today, it’s important to put your message in front of your target audience. Professionally designed banner ads are the best ways to make an impact across an over the crowed market place and saturated internet. Online delivery of social media advertising design with banner ads is a very effective marketing method to increase traffic, leads, conversion, and sales opportunities.
Here you will learn how to build social media designs that get noticed, deliver great results, and the wonderful benefits behind social networking advertising. The first banner ad was created by AT&T as part of the “You Will” campaign in 1994. The digital ad was hosted on Wired.com, formally known as HotWired. This format forever changed the way advertisers delivered web content to consumers. I have created over 10,000 omnichannel and social media designs, videos, and display campaigns (and counting). Businesses of all types, shapes, and sizes, can make a huge impact on virtually every media channel. I use real-time analytics to track and measure impressions and conversion rates to better understand the impact power of social media design and online marketing.
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Create Better Social Media Design To Drive Traffic And Rank Higher
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Get Noticed with the right social media design
If you are not using the best social media deign and techniques for your business then you’re way behind all of your competition. There is an art to creating and using social media design for business and I have perfected this art while creating social media campaigns for businesses across the US.
You can focus on what you do best, which is running your business, rather than your business running you raged with maintaining your website and developing a strategic Social Media presence. My designs will reflect your brand and present you as the top authority in your field. Social Media isn’t all about selling, it’s about connecting with your customers and building a relationship with them.
Generational marketing connects people to people
How does social media design get your attention, and make you interact? It’s important to remember that users of all ages, genders, and interest groups digest content differently. Each website, digital publication, blog, and social media channels such as; YouTube videos, Facebook Banners and Ads, Twitter Tweets, LinkedIn Posts, Instagram Sponsored Ads, Snapchat, and Geo-Filters offer unique ways to engage and consumers to experience what you are selling. However, what is good for one method, may not work well with the others.
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Social Media designs generate traffic & Drives interest
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Good social media design delivers trust
Advertising on the right channels with the best social media design is essential to building trust. Building a brand breeds customer loyalty. Each generation, Millennials, Gen X, & Baby Boomer, have distinctive personalities & responds differently to creative content. 50-something react very differently to a Facebook banner ad than a 20-something who is well-versed in digital marketing tactics.
Generational marketing connects people to people
Static or animated web banner ads consist of several important visual components to deliver a creative message and call to action. Generally, web ads (.jpg, .png, .gif) are created with Photoshop, After Effects, and or HTML5. Display ads require a special social media technique to visually promote an event, product, or service. Most often, banner ads contain a direct link from the display network to a landing page on your website. You can create an advertising campaign to run across local search directories, network and news channels, trending blogs, with Google AdWords. Social networks work independently. Have a look at some additional digital media examples.
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SPY ON YOUR COMPETITION
So, what’s are the benefits of banner ads and on-line advertising?
- Brand awareness – with repetition and consistency you can build brand awareness using banner ads. Customers can become familiar with your message and recognize your product or service. Harley-Davidson, Verizon, Target & Nike use banner ads to grow their business with brand advertising.
- Lead generator – multiple ads on different channels can expand your reach and expose new customers to your offerings. Often, a newsletter CTA on banner ads can build your customer database.
- Retarget your audience – as website traffic increases from inbound banner ads links, so will the opportunity to retarget visitors with follow-up offers when they click away from the website. Retargeting ads are displayed in high volume market sites which have relevant content.
- Where to advertise – your digital banners depends on your market niche, message, and content, impressions, target audience, demographics, location, competition, current events, marketing objective, time frame, and budget.
- Banner advertising works – traditional print advertising is not scalable and difficult to track results. The advantage of online advertising with banners, videos, blogs, posts, and sponsored ads is that their aspects can be measured and refined to improve performance. The effectiveness of ad campaigns is determined by impressions vs, conversions which are identified as (CTR) click-through rate.
- Measure ads for success– The average clickthrough rate reveals how often online users view your ad and engage with your banner ad. CTR can be helpful to determine the quality of your imagery, positioning, and keywords. Across all industries, the average CTR for a search is 1.91% and 0.35% for a display banner ad. Average retargeting ad engagement results are 10 times higher than the typical display ad. Each marketing strategy adds to the over-all marketing objection to build quality traffic with a high (ROI) return on investment.
- Common banner sizes and dimensions for on-line advertising– As you can imagine, there are many digital requirements, specifications, guidelines, and best practices for online banner advertising. Typically, ad campaigns contain a common set of standard sizes because the ads are served across multiple networks, on different browsers to desktops, laptops, mobile, and smart devices with distinctive screen sizes and display dimension. Is critical that your banner advertisement is displayed without distortion.
List of standard and commonly used banner size:
160×600
Skyscraper
Web Sidebar
300×250
Medium Rectangle
Page Display
300×600
Half Page Vertical
Web Feature
480×282
Screen Display
POS
728×90
Leaderboard
Top Page
740×800
Take over
Website
500×500
Blog Display
Blog Sidebar
500×800
Text/SMS
Embed
900×315
Embed
851×315
Header
1080×1080
Post
1200×628
News Feed
1920×576
Hero
Web Accordion
Online users will engage & share social media design
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social media design analysis
Apply the principles of design and marketing to your social media design. Begin with a simple market analysis to identify your strengths, weaknesses, and identify opportunities. Determine the marketing objectives and set goal values. Define your target audience, their behaviors, likes, and dislikes, but don’t overlook the influencers. Determine what’s the best value proposition. Consider the benefits of search, networks, social channels, leverage their differences, and establish reach.
Generational marketing connects people to people
Conclusion: Trust or don’t trust a banner ad – first impressions are everything! Unfortunately, some companies lose thousands of dollars in revenue, lost time, and missed opportunities by having unqualified personnel create poorly designed banner ads. 54% of users don’t click poorly designed banner ads because they don’t trust them and a whopping 88% of online consumers are less likely to return. Use a talented professional artist with years of dependable experience and solid credentials for the best results.
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Get creative with your social media design
The internet is saturated with competitive banners ads fighting for space and you must stand out to be successful. Be original. Focus on being different and use creative thinking to turn roadblocks and obstacles into conversions. Manage your expectations. Track and measure digital advertising results.
