Take A Walk On The Wild Side
hotmetalharley.com website UI / UX redesign Consumer Magazine Ad, Digital Banner Ads, Social Media Ads, E-Newsletter Design
Harley-Davidson bikes—legendary as they are—have been struggling to climb from an industry-wide slump created by less expensive competition, and a target audience and customer base which is aging out of market.
We began to reposition and engage in the exciting emerging educated female market with a playful side.
At its core, this campaign was an inspiring ideology that's intrinsically linked to the dealership’s brand. It inspire enthusiasm in female and male consumers and help set dealer apart from every other Harley-Davidson dealership?