hotmetalharley.com website UI / UX redesign
Consumer Magazine Ad, Digital Banner Ads, Social Media Ads, E-Newsletter Design
Harley rides care a lot about their bikes. Some say they spend more time on their motorcycles than with their better half.
Contrast the relationship and passion for a Harley-Davidson Softail® compared to another woman by using a sexually provocative woman, and subliminal messages that are specifically designed to arouse consumer interest in a Harley-Davidson brand.
"Sex sells" is a commonly used phrase in the motorcycle advertising industry, and it gets results. Good or bad, it always gets attention.