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Website Design Secret Sauce – Dominate Your Market

Here’s the Website Design Secret Sauce and it not an internet hack, hidden trick, or magic potion. It’s a secret formula that you can’t find on Google. So, if you go it alone, what’s the likelihood of ranking your website on Google’s front page? According to the SBA, of the 30 million businesses in the U.S., only 64% of companies have a small business website design. This should not be a shocking statistic since there are so many owners that don’t know where to start and for many, it’s way too difficult to get their websites’ products and services to rank on Google.

10 Points To Consider Before Making Your Website Design Secret Sauce

A common mistake that I see over and over by large and small business owners when they’re starting to design a website for their company is focusing solely on their products and services without considering how their target audience sees their business, searches for their products and services, and interacts with their brand online.

Know what your customer needs to avoid expensive mistakes

Don’t waste employee time and valuable resources trying to find the next great idea. Simply begin by creating a persona for your target audience.

Creating personas for your main user groups is the beginning of the Website Design Secret Sauce. Building personas is a very useful exercise to help you understand how your customers use and interact with your site. Understanding your business from their perspective provides a clear picture so you can better address their needs effectively.

1. Who do you think you Are

Here’s an example persona for one of my clients, who offer home inspection services to home buyers, home sellers, real estate agents, contractors, and building professionals. Foundations Property Inspect had a very old website that produced zero traffic! They were eager to generate website leads, increase sales, and expand their brand presents and compete with well-established competition.

small business website design persona major customer groups profile example

Persona’s help identify the ideal customer, established their frustrations, needs, and wants, so we can better address these issues through design, messaging, and improving CTA’s and touchpoints along their purchasing journey.

2. Spy on your competitors Adds Spice To The website design Secret Sauce

Okay, let’s call it research so it doesn’t sound creepy. Search online, local directories, and social media to identify who are your competitors. Google will provide different competitors because Google’s algorithm is based on consumer search, not visibility. Investigate what keywords and key phrases they are ranking for.

3. Visit competitors’ website

Review their design style, type of content, and what tone of voice are they using on their Small Business Website Design. See where they appear online. Take note of what your main competitors are doing well and what they could be doing better. Follow the logical user’s journey within the eye of your personas, see how accessible the content is and note where you are feeling confused and frustrated. Your competitors can be a key source of inspiration. This process will help you spot potential gaps and present opportunities to add to the Website Design Secret Sauce.

4.Outline an SEO strategy To Mix your Website Design Secret Sauce

I can’t stress enough how valuable it is to have a solid game plan and SEO strategy especially early in your planning process. There’s nothing worse than trying to ‘do’ SEO on a site that hasn’t been built with search in mind. Achieving decent rankings will be very difficult under these circumstances. Not practicing solid design techniques, understanding and applying a thoughtful SEO strategy will result in poor performance and lots of headaches.

5. Find Relevant Keywords To Make The Website Deign Secret Sauce

Find keywords relevant to your website with high search volume and low competition to attract targeted visitors to your website who have an interest in your content, products, or services. Look for keywords that your competitors do not know about and hence, are easy to rank for.

Most of my keyword research and heavy lifting are undertaken with semrush and ahrefs subscriptions. A word to the wise, keyword research can be expensive, confusing, and deep water for a newbie and should be performed by an SEO professional, so you can make a targeted sitemap. An SEO perspective will ensure you are building your site with the best website design secret Sauce and is best suited for Google search and in a mobile-friendly way.

6. Make A Section-by-Section Content Inventory

Content Is King and good design is Queen! Redesigning an existing website can be more difficult than starting your digital presence from scratch. Early in your planning process create a content inventory for each website section. Begin with an audit of all the content that exists on your current site or corporate brochure. Assess what’s still relevant, what needs rewriting, and what needs to be deleted altogether. Content inventory spreadsheets will also highlight the gaps. Create new content from your customer’s persona and include the opportunities discovered during your competitor research. Remember, while you and your staff will understand the technical terminology and jargon, your customers can be easily confused and will bail quickly.

It’s an easy simple process to create a spreadsheet for content inventory. If your website contains less than 500 URLs, use a free SEO content scraper tool to crawl all the pages. Export and download the information in a CSV file. Then, add columns to your spreadsheet as required to assess the text on each page. I recommend this outline:

Website Design Secret Sauce Content Inventory Spreadsheet

Date the page was last updated: This will help when deciding if the content on a specific page is outdated. Quality of the content: Use a color-coding system like Red, Yellow, Green to visually indicate what content needs to be removed, revised, refocused, re-written, or is good to go.

excel content inventory spreadsheet example

7. Comprehensive Flow map

So, you’ve established your user personas, checked out your competitors, completed your content inventory, and held a few creative brainstorming sessions. Now it’s time to put all your ideas and useful data to work and build a comprehensive sitemap for your Website Design Secret Sauce.

By this stage, it’s evident what website categories, pages, and sales funnels must be included in your new website design. Who’s the spreadsheet as a basis for creating your website’s sitemap. GlooMaps is a simple free tool to visually create your sitemap. It easy to use, fast, free, and efficient.

small business website design flow map example

8. Tweak Your Website Design Secret Sauce With Visitor Testing

At this stage of the architecture development process it’s time to make sure that your site map is sensible and provides a logical path for your customers. Ask employees, friends, and family members to walk through the sitemap. 

Remember to think and search like a customer when testing your new Small Business Website Design. Look at the map and decide the path that you would take to find a product, service, schedule service, and contact the company. It’s important that your website visitors can find what they are looking for without getting bogged down in the details.

9. Consider Your Call to Action

A strong call to action is the most important part of your website. Call to action buttons are the door to your sales funnel. Consumer interaction is where design, marketing, and education ends, and customer relations begin. Understanding your consumer’s pain points and action triggers before laying out a wireframe for your Small Business Website Design is critical for the best user experience.

The best pathways are created from understanding your customers’ needs. Make it easy for your website visitors to decide to schedule an appointment, request a quote, book a free consultation, email, text, or call you directly for a quick conversation. Direct access points and contact links help build trust. CTA’s should be designed and placed front and center. The call to action should strategically appear in prime locations throughout your customer’s website journey.

10. Pick The Right Content Management Software For Your website Design Secret Sauce

Content management system like WordPress, Joomla, Drupal, and Magento is the framework of your website. WordPress is considered the industry’s gold standard for content management. It’s the brain of your website and works behind the site. 
The CMS that’s right for you’ll depend entirely on the sort of website that you’re building. If you’re working with an internet development company, they’re going to be ready to recommend the simplest CMS for your needs. 

Avoid proprietary CMS solutions from big online providers like Squarespace, Wix, GoDaddy, Weebly, and others. These plans force you to become locked in with them as an internet provider and host company. They make it difficult for you to make changes to your site without paying for additional services. The two biggest questions I get from clients that have struggling small business websites is 1. “What is the best Website Design Secret Sauce?” and 2. “Why doesn’t our website get any visitors?”

At Inkcredible we are well versed in WordPress. In fact, it’s a great tool for sharing content and indexing on search engines. WordPress is open source and free to use, so you’ll never be tied into a system that limits edits, administration, analysis, and growth. Open-source applications and databases are scalable, flexible, and work seamlessly with builder and performance plugins. WordPress is an exceptional website builder application for all small business websites, personal blogs, or complex custom web applications. These online application are easy to edit, add content, and scale if managed correctly. Have a look at some of my digital designs.

Our new client, Foundations Property Inspection is crushing the local market and getting exceptional results with my design, hosting, and website management services. Tother, we built and launch their new site with my Website Design Secret Sauce and they immediately experienced a huge traffic increase of 1,600% in under 30 days! If you would like your website to produce better results, we’d welcome a conversation and love to help.

Huge Traffic Increase Website Design Secret Sauce

inkcredible's client foundation property inspection small businee website design example

Contact to improve your small business website and marketing goals. My approach can generate more traffic, more leads, and more opportunities!

Additionally, developing a new Small Business Website Design or redoing a site is a fantastic start, but every small business website needs to connect all the dots to dominate the local market. As a small business owner, you must complete every step and handle all the technical and creative aspects to be successful.

—Website Design Secret Sauce—
20 Critical Technical Steps to dominate your market

Step 1: Purchase A URL For Your Business

Step 2: Do Your Due Diligence Before Development

Step 3: Choose Your Hosting Server

Step 4: Select Your Web Hosting Plan

Step 5: Point Your DNS Address To The Hosting Service

Step 6: Upload Your STAGING Website

Step 7: Develop Your Website

Step 8: Test Your Website

Step 9: Connect Your Analytics

Step 10: Submit XML Sitemap

Step 12: Launch Website

Step 13: Index, Syndicate, & Add

Step 14: Track & Monitor Results

Step 15: Go Social: Facebook, Youtube, Twitter, Instagram, Pinterest, & Email Marketing, etc..

Step 16: Build Reviews

Step 17: It’s Critical To Maintain Your Website

Step 18: Add Fresh Content

Step 19: Monitor Competition

Step 20: Update Code, Plugins, Theme, & Scripting Language For Google’s Ever-Changing Algorithm


Website Design Secret Sauce contains detailed steps for creating a Small Business Website Design entails many segments. Each step requires specific knowledge, experience, and an intricate understanding of how global design, marketing, coding, and digital asset management come together for a dominant online presence.

Imagine how frustrating and risky it is to attempt this process without the advice of a professional website designer? After all, you wouldn’t hire a plumber to replace a heart valve. Right?!

Hire to design, power, and manage your website, and skip all the headaches!