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Website Design Secret Sauce

Website Design Secret Sauce Revealed

Website Design Secret Sauce exposed. The cats out of the bag! No. It’s not an internet hack, secret code, hidden tags, blackhat tricks, or magic clicks. The Website Design Secret Sauce is a simple formula that you can’t find on a Google search.

Are you tired of going it alone? Struggling with title tags, page titles, keywords, links, image optimization, and local SEO results? What’s the likelihood of ranking your website on Google’s front page?

According to the SBA, of the 30 million businesses in the U.S., only 34% of companies have an attractive website design that performs well in local search results.

This should not be a shocking statistic since there are so many small business owners and entrepreneurs that don’t know where to start and for many, it’s way too difficult to get their websites’ products and services to rank on Google.

10 Secret Ingredients To Spice Up Your Website Design Secret Sauce

A common mistake that we see over and over by large and small businesses when they’re trying to design their website is focusing solely on their products and services without considering how their target audience sees their business, searches for their products and services, and interacts with their brand online.

Don’t waste employee time and valuable resources trying to find the next great idea. Simply begin by creating a persona for your target audience.

Creating personas for your main user groups is the beginning of the Website Design Secret Sauce. Building personas is a very useful exercise to help you understand how your customers use and interact with your site. Understanding your business from their perspective provides a clear picture so you can better address their needs effectively.

Secret Ingredient #1

Who do you think you Are

Here’s a Persona example for one of my clients, who offer home inspection services to home buyers, sellers, real estate agents, contractors, and building professionals.

Foundations Property Inspect had an undesirable website that produced poor traffic! FPI was eager to create a new interactive design to build traffic, generate website leads, increase sales, and expand its brand to compete with well-established like-minded companies.

small business website design persona major customer groups profile example

Persona’s help identify the ideal customer, established their frustrations, needs, and wants, so we can better address these issues through design, messaging, and improving CTA’s and touchpoints along their purchasing journey.

Secret Ingredient #2

Sample The Competition & Kick Your Website Design Secret Sauce Up A Notch

Okay, let’s call it research so it doesn’t sound creepy. Search online, local directories, and social media to identify who are your competitors. Google will provide different competitors because Google’s algorithm is based on consumer search, not visibility. Investigate what keywords and key phrases they are ranking for.

Secret Ingredient #3

What's on the menu

Check out your competition’s site. Study their design style and pay close attention to the type of content that is displayed. 

Read through the text and listen to the tone of voice that they are using to connect to their target customers. Identify touchpoints, engagement CTA’s, cookies, and retargeting triggers. 

Follow them online and track where, when, and now they’re showing up. Take note of what your main competitors are doing well and what they could be doing better.

Follow the logical user’s journey within the eye of your Personas, see how accessible the content is and note where you are feeling confused and frustrated.

Your competitors can be a key source of inspiration. This process will help you spot potential gaps and present opportunities to add to the Website Design Secret Sauce.

Secret Ingredient #4

Add A Tasteful SEO strategy To your Website Design Secret Sauce

I can’t stress enough how valuable it is to have a solid game plan and SEO strategy especially early in your planning process.

There’s nothing worse than trying to ‘do’ SEO on a site that hasn’t been built with search in mind. Achieving decent rankings will be very difficult under these circumstances.

Not practicing solid design techniques, understanding, and applying a thoughtful SEO strategy will result in poor performance and lots of headaches.

Secret Ingredient #5

Sample Relevant Keywords To Make The Perfect Website Deign Secret Sauce

Try to find keywords that are relevant to your website. The best type of keywords will have high search volumes and low competition difficulty and be attractive to your core customer.

Target potential customers and influencers who have an interest in your content, products, or services. Try to find keywords that your competitors do not know about and are easy to rank for.

Most of our keyword analytics, ranking factors, and domain authority research is done with search engines optimization software like SemRush or Ahrefs.

A word to the wise, keyword research can be expensive, confusing, and deep water for newbies.  This task should be performed by an SEO professional to strategically build a solid site structure.

An SEO perspective can help ensure that you are applying best practices, and optimization techniques to create a good Website Design Secret Sauce. Remember, it has to look good, taste good, and perform well in Google search results.

Secret Ingredient #6

Make A Section-by-Section Content Inventory

It’s said that content is King, so beautiful web design is Queen!

Redesigning an existing website can be more difficult than starting from scratch. Early in your planning process create a content inventory for each website section.

Begin with a digital audit of all the content that exists on your current site or corporate brochure. Assess what’s still relevant, what needs rewriting, and what needs to be deleted altogether.

Map out pages and content on a spreadsheet. Highlight the inventory gaps and develop material. Create new content from your Customer’s Persona and include the opportunities discovered during your competitor research.

Remember, while you and your staff will understand the terminology and technical jargon, your customers can be easily confused and will bail quickly.

It’s a simple process to create a spreadsheet for outlining the content and listing inventory. If your website contains less than 500 URLs, use a free SEO content scraper tool to crawl the pages. Export and download the information in a CSV file. Then, add columns to your spreadsheet as required to assess the text on each page. I suggest starting with this outline:

Website Design Secret Sauce Content Inventory Spreadsheet

Record and breakout all page urls, page titles, content titles, focus keywords and Long tail phrases, meta-descriptions, search volume, and keyword ranking difficulty.

Date each page and note when it was last updated: This will help when deciding if the content on a specific page is outdated.

Rate content quality and use a color-coding system like Red, Yellow, Green to visually indicate what content needs to be removed, revised, refocused, re-written, or is good to go.

excel content inventory spreadsheet example
Secret Ingredient #7

Comprehensive Flow map

So, you’ve established your user Personas, checked out your competitors, completed your content inventory, and held a few creative brainstorming sessions.

Now it’s time to put all your ideas and useful data to work and build a comprehensive sitemap for your Website Design Secret Sauce.

By this stage, it’s evident what website categories, pages, and sales funnels should be included in your new website design.

Use the spreadsheet as a guide to buildout your website’s site map. GlooMaps is a simple free tool to visually create a website sitemap. It is easy to use, fast, free, and efficient.

small business website design flow map example

Secret Ingredient #8

Tweak Your Website Design Secret Sauce

At this stage of the development process, it’s time to make sure that the architecture is sensible and provides a logical path for your customers.

Invite employees, friends, and family members to walk through the sitemap. Ask them to think, search, and interact like a regular customer when testing your new business website design.

Examine the sitemap to determine the path least resistance to find products, schedule services, get help, company, and contact information. It’s important that your website visitors find what they are looking for without getting bogged down in the details.

Secret Ingredient #9

Dinner's ready

A strong call to action is one of the most important parts of a website. Call to action buttons are doorways to your sales funnel. Consumer interaction is where design, marketing, and education ends, and customer relations begin.

To get the best user experience, it’s critical to understand your visitor’s intent, pain points, and engagement triggers before laying out a wireframe of the website.

The best pathways are created from understanding your customers’ needs.  Make it easy for your visitors to schedule an appointment, request a quote, book a free consultation, email, text, or call. Direct access builds trust.

Position engagement buttons front and center. Strategically display them in prime locations throughout your customer’s website journey

Secret Ingredient #10

Pick The Right CMS For Your website Design Secret Sauce

A content management system like WordPress, Joomla, Drupal, and Magento is the website’s core.

WordPress is considered the industry’s gold standard for content management software. It’s the brain of your website and works behind the site. 

Consider the amount of content, e-commerce, scaleability, and APIs when selecting the right contact management software.

If you’re working with an internet development company, they’re going to be ready to recommend the simplest CMS for your needs. 

Avoid proprietary CMS solutions from big online providers like Squarespace, Wix, GoDaddy, Weebly, and other global bot-giants. These proprietary, cloud-based, subscription services lock up your domain, URL, website hosting, content, and design.

They make it difficult for you to make changes to your site without paying for additional services. The two biggest questions we get from clients that have struggling small business websites is #1. “What is the best Website Design Secret Sauce?” and #2. “Why doesn’t our website get any visitors?”

Surprisingly, the answer is always the same. Cloud-based proprietary services restrict ownership. One size fits all templates that dilute your competitive advantage.

At Inkcredible we are well versed in WordPress. In fact, it’s a great tool for sharing content and indexing on search engines. WP themes are versatile, editable, upgradeable, and scalable, so you’ll never be tied down. Open-source databases work seamlessly with builder and performance plugins if installed, and maintained correctly.

Small and large businesses, personal blogs, and complex web e-commerce applications run on WordPress.

Have a look at some of my digital designs that run on WordPress Websites, and let us know what you think.

1600% Increase In 30 days

inkcredible's client foundation property inspection small businee website design example

During the Covid Pandemic, we designed a new site for Foundations Property Inspection using all of the Website Design Secret Sause ingredients.

We blew up social media and their website immediately experienced a huge traffic increase of 1,600% in under 30 days. And skyrocketed to the top of Google’s local rankings results in less than 90 days!

Their website consistently outperforms local competitors day in and day out. Results continue to grow and FPI continues to dominate local search results.

Get better results– Fast

There is no magic button to instantly rank on the top of search engine results. Website success requires research, analysis, creative thinking, and strategic planning.

 user-friendly website fueled by fresh, relevant content that can be shared socially to attract interest, build relationships, and connect with customers.

Contact kevin@incredible.me for a friendly, no-obligation, conversation about ranking your business higher, increasing traffic, leads, and discovering new opportunities grow your business.

Get better results with Inkcredible's Website Design Secret Sauce

Creating an engaging and powerful website requires many detailed steps. Each of these steps requires specific knowledge, experience, and an intricate understanding of how search engines and consumer intent affect the website design, tone of voice, and marketing channels.

Imagine how frustrating and risky it is to attempt any of these steps without the advice and direction from a professional website designer? After all, you wouldn’t hire a plumber to replace your failing heart valve. Right?!

Website Development

  1. Purchase a domain for your business & register the url is in your business name
  2. Select a provider to host your domain
  3. Get a clear understanding of search intention for your products & services
  4. Research & select a website hosting provider & choose a plan that specifically offers secure reliable servicesyou’re your content management system requirements
  5. Point DNS & A Records, & MX records if required to the website hosting service
  6. Install a (CMS) content management system on your web server
  7. Select a parent theme
  8. Create an offline staging site
  9. Install a child theme, customize, design, develop, & test in the staging area
  10. Create an xml site map & submit to search engines
  11. Build out & optimize GMB
  12. Pre-launch & tests indexing & mobile compatibility
  13. Launch live website
  14. Connect analytics to monitor performance & measure progress
  15. Build citations
  16. Connect social channels like facebook business, youtube, twitter, interest, pinterest, linkedin
  17. Build & engage in customer reviews

Website Maintenance

Do you really have the time and experience to manage your own website, or is that wishful thinking? What happens when it breaks, or a simple update causes a catastrophic database error? How will you recover data & digital assets?

  1. Website maintenance is required every day because Google is constantly updating its search algorithms that have unintended consequences. Updates can trigger code failures, delete analytics, and corrupt plug-ins, modules, and databases… imagine trying to troubleshoot, diagnose, and correct that “friendly fire” calamity.

  2. Maintain your website every day because Google is constantly updating its search algorithm causing database, plug-ins, and themes failures.
  3. Consistently add fresh content
  4. Monitor your competition
  5. Measure results & look for key indicators for undiscovered opportunities

Bot-based support will not recover your website. Google can and will blacklist your website for technical errors. Losing your website and all of its contents is simply not worth the risk. Hire Inkcredible to design, develop, power, and manage your website, and say goodbye to performance problems, technical glitches, headaches, and say hello to opportunity!