Proposed Whole Sale, Business-To-Business, Campaign
Create a wholesale discount program to reward contractors and kitchen and bath design professionals who actively sell Vangura's laminate, solid surface, and stone countertops.
Build a commission-based program to sell products to contractors at a discounted price, who then sells the product to their customers. It's important to note that creating a wholesale channel which stills allows you to sell your product to the end consumer.
The concept carried through and the campaign was expanded to include a brochure, biner, and contractor VIP invitation direct mailer.