Wholesale Direct Discount

wholesale direct discount Program
Project Description:
Client:

Vangura Surfacing Products​

Industry:
Building Products, Manufacturing
Project Type:
Proposed Whole Sale, Business-To-Business, Campaign
Challenge:
Create a wholesale discount program to reward contractors and kitchen and bath design professionals who actively sell Vangura's laminate, solid surface, and stone countertops.
Solution:
Build a commission-based program to sell products to contractors at a discounted price, who then sells the product to their customers. It's important to note that creating a wholesale channel which stills allows you to sell your product to the end consumer.
Result:
The concept carried through and the campaign was expanded to include a brochure, biner, and contractor VIP invitation direct mailer.
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